General Mills Case study

To: Mr. James Bell, CEO Operations Manager Date: celestial latitude 14, 2006 Subject: patience Analysis EXECUTIVE SUMMARY In 1989, the General Mills management aggroup became aware of elaborateness opport unit of measurementies in todays environment of globalization. The stagnancy in the cereal market in the join States necessitate the company to expand into new global markets. The philosophical organisation of diversification had for the most part been a success resulting in the expansion into five misrelated industrial areas. Historically the companies efforts to divert into some areas outside the food area are of concern. These unrelated areas of growth urinate been un palmy. The resulting financial losses were an impetus of deal and concern to the shareholders and brought forth Wall Street skepticism. It is my opinion that the strategical planning process is flawed. Corporate strategy is and must be the overall managerial game plan for a interpolate company; it extends companywide, an umbrella over all a commute companys group of business. The crafting of corporate strategy for a diversified company involves four kinds of initiatives and it is evident that these initiatives are flourishing in related industries since these market related acquisitions score resulted in a net profit increase.

Management must be aware that the overall province of corporate strategy is the right of all corporate managers. Senior corporate executives normally have lead responsibility for devising corporate strategy and for choosing among whatsoever recommended actions bubble u p from lower level managers. Key unit heads ! may also be influential, especially in strategic decisions affecting the businesses they head. Major decisions are usually reviewed and approved by the companys board of directors. This portion of strategy readiness is on track. The losses incurred are in my opinion a two prong problem. The first, upon reviewing the failures of diversification and acquisition it is apparent that...If you want to demand down a full essay, order it on our website: OrderCustomPaper.com

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