A Comparative Analysis of Digital and Offset Printing

The advent of the traditional produce was a great reform in the line of products community. Although a accept was always felt for a opinion device which stomach eke the notion mathematical operation of short-run four-color pranks. Before the era of the digital feeling curve in shape of Indigo, Docucolor and Heidelberg, the task was a dream for every business organization as the produce with four modify at atrophied scale was very costly and in in force(p) to print. With the invention of digital effect technologies the opinion was revolutionized and new standards of improved printing smell in a cost- in effect(p) manner was settled. The digital transformation wave included worth(predicate) products such as Heidelberg Quickmaster DI. The invention of the digital hug includes cost effective and production efficient products such as HP Indigo and The bolt iGen 3, which fulfilled the long lasting needs of the businesses.Offset PrintingWith the advent of the digital pri nting although the printing process is revolutionized but this has not effected the wideness of the traditional limb printing. It is a speculation that the traditional scratch printing will become obsolete in future but unperturbed it will take years. The importance of the traditional printing depends upon the disposition of job as some printing jobs be over sized and cannot be undertaken through using a traditional press.The survival of the fittest of the technology depends upon the nature and specification of the job. In order to choose the intimately effective and pertinent technology, it is important for the management to choose right and cost effective printing solution for the business with the consultation of specialized printing consultants. (digital Synergy, 2007)Comparison between Digital Printing and Offset PrintingWith the introduction of advance array of printing devices the confusion has also increased. In order to make a pick between the digital and equilib rise technology it is important to understand the characteristics and slaying of both the technologies. The printing device with to a greater extent suitable options related features should be chosen in order to find the most appropriate money fashioning(prenominal) printing device.Method of printing in Offset PrintingOffset lithography is the most common in high spirits volume commercial printing technology. In offset printing, the desired print substitution class is burned onto a plate and is whence beamred (or offset) from the plate to a rubber blanket, and then to the printing surface. The lithographic process is based on the repulsion of oil and water. The image to be printed gets sign from ink rollers, while the non-printing area attracts a film of water, keeping the non-printing areas ink-free.Mechanical go Eliminated in Digital PrintingDigital printing eliminates many of the mechanical steps mandatory for conventional printing, including making films and color proof s, manually stripping the humanitys together and making plates. (Pinsonnault Creative, 2007).Advantages of Digital PrintingThe advantages of the Digital Printing technology includesShorter turnaround. Same publication in case of highest and lowest no. of prints. Through digital printing the accurate numbers of prints can be produced with a least quantity of wastage and least variation as compare to the Offset printing techniques.Low cost for high volume printing , although the cost per unit is much more than that of the offset printingCheaper low volume printing. While the unit cost of from severally one piece may be higher than with offset printing, when setup be are included digital printing provides lower per unit be for very small print runs. Variable Data Printing is a form of customizable digital printing. Using information from a database or external file, text and graphics can be changed on each piece without stopping or slowing down the press. For example, personali zed letters can be printed with a different name and address on each letter. Variable data printing is used primarily for direct marketing, guest relationship development and advertising. Advantages of Offset PrintingHigh image quality. whole kit and caboodle on a wide range of printing surfaces including news report, wood, cloth, metal, leather, rough paper and plastic. The unit cost goes down as the quantity goes up. Quality and cost-effectiveness in high volume jobs. While todays digital presses are close to the cost/benefit ratio of offset for high quality work, they are not yet able to compete with the volume an offset press can produce. Many modern offset presses use computer-to-plate systems as opposed to the older computer-to-film workflow, further increasing quality (Pinsonnault Creative, 2007).The one, true choice for offset digital qualityThe HP indigo is specially knowing in order to meet the quality and color processes demand of offset printing. The easy and instant to dry quality of the ElectroInk used in Hp indigo provides it with cutting edge as compare to other technologies. It is lift out suited for commercial printing, as it is relatively cost savvy and efficient in production. The quality of printing is very eye catching and majestic and can be used to attract the customers with a demand of high quality vibrant images.The technology has raised the standard of the print quality, as the advanced pressing power of HP indigo is much more superior as compare to other competing technologies. The ElectroInk ekes the technology with the production of image with higher resolution, sharp images and vibrant colors. The machine provides the users with the choice of optional 5 and 6-colour inking stations with the luxury of white ink and special invisible inks go around suited for the corporate printing. The Hp Indigo provides an extended array of colors as compare to other digital print technologies.CriticismEarly incarnations of the press were prone to suffer from destinying and ink adhesion problems, however with newer models these issues stick out been resolved and would only be seen in unusual circumstances, for example if the actor had the press incorrectly configured.Although, there is still a natural band about 100mm from the trailing edge which can only be seen when printing some colors. To help reduce the band you should adjust the 2nd transfer gap and make sure the press is well greased and lubricated. (Wikipedia, 2007)