Making Planned Giving Work For You :: essays research papers

make intend Giving Work For YouPlanned giving strategy tips for either organizationLawrence Henze,J.D.,Managing Director,Blackbaud AnalyticsGolden Age of Philanthropy Americans will transfer at least $41 trillion between 1998-2052,according to a study 1 by theSocial Welf be Research Institute at capital of Massachusetts College.At least $6 trillion of that funding will bebequests to charity,according to authors capital of Minnesota Schervish and John Havens,who wrote that agolden age of philanthropy is dawning.With so some philanthropic dollars up for grabs,nonpro &64257ts need to position themselves tocapture a partake of the wealth.Research from the National Committee on Planned Giving 2 showsthat although 42 percent of Americans have wills,only about nine percent have include charities.But once charities are included,they stay97 percent state they had not revoked a charitableprovision.An additional 14 percent of those surveyed give tongue to they had considered including ac haritable bequest in their wills even though no nonpro &64257t has asked them to do so.This leavesa largely untapped market.About Planned GivingPlanned giving,once called deferred giving,refers to any charitable largess that requires more vista and planning to execute than the average donation.Planned giving has traditionally beende &64257ned as the gift that an individual makes near the end of his or her lifetime.There are manykinds of intend gifts,from simple bequests in a will or an estate plan,to annuities,charitable equilibrium trusts,charitable lead trusts,pooled income,life insurance and life estates.Nonpro &64257ts often have trouble securing study gifts.Why?The answer generally boils down tofour basic factorstargeting the handle prospects,sending the wrong appeal,asking too late andsoliciting intend gift prospects for major gifts instead so the organization can get the moneymore quickly.Many charities assign that their major gift donors will be their best prospects for planned gifts.When these solicitations fail,organizations are left with the impression that planned giving isjust not mightily for them.Other organizations send broad-based planned giving mailings to olderWhite Paper executive director SummaryDeveloping a successful planned giving course can be a complex undertaking.But it is one that is well charge the trouble.Extensive research has shown that planned giving is about lifestyles and loyalty,not wealth.Many organizations still think theyhave to &64257nd the millionaires in their database to secure planned gifts.The trutheveryone in your annual fund program hasthe potential to be a planned giver.This means you have more control over the process than you think.Equipped with hardinformation and the right marketing strategy,your organization can build a successful planned giving program.